“Content is King” is an often cited phrase used in the world of marketing. This phrase encapsulates everything you need in order to make your website a success. Content truly is the lifeblood of your marketing efforts. If you want to be seen as subject matter experts in your field of interest, you need to produce high-quality content that complements your values and mission while simultaneously resonating with your customer's needs.

Although there is nothing in the world that could replace good quality content, the right stack of tools can help you produce and deliver the content easily.

According to HubSpot, 90% of marketers using content marketing plan to continue investing the same amount in the channel in 2022.

What is Content Marketing?

Content Marketing is the appropriate use and development of content to attract current and potential customers. This could be in form of blogs, social media posts, newsletters, emails, videos, white papers, etc.

Content marketing offers great value to brands that can’t be gauged from any other form of marketing. Not just that, it is very cost-effective and fosters lead generation faster than any other form.

As a consumer, you have thousands of options to choose from. We at Apric have been deep diving into the field of content marketing for ages now. This had led us to experience a plethora of tools and software, some of which have become integral to our being and others, well not so much.

As there are thousands of tools to choose from, we have made it easy for you with a curated list of 10 of the top Content Marketing tools that you can leverage for your business to soar to great heights and accomplish your goals! Read on to find out which ones would benefit you the most with regard to your branding.

1) Grammarly

Pricing: Free and Paid Versions are available.

Grammarly is a cloud-based typing assistant that reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes. It uses artificial intelligence to identify and search for an appropriate replacement for the error it locates.

This is very useful for on-the-go corrections and proofreading. It also has added functionalities to make sure that your sentence formation makes sense and looks as crisp as possible. You can download it as a plugin or extension as well. In fact, the article you are reading has also been reviewed and proofread by Grammarly.

2) ClickFunnels

Pricing: Paid

Understanding the concept of marketing or sales funnel is very important. A sales funnel is the trajectory of a visitor becoming a customer of your brand. Funnels are extensively used by brands to visualize sales processes and to calculate conversions between every step of the funnel.

ClickFunnels is one such tool that helps build a Sales Funnel For Entrepreneurs through an easy drag-and-drop interface. It helps guide visitors step-by-step through the entire sales process so they don’t get confused or lost, and leave. Directing customers straight to the desired product or service ensures that your brand is ingrained in your visitor's memory even after they leave your page.

3) Google Analytics

Pricing: Freemium

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization and marketing purposes. It helps a brand track website performance and gathers user/visitor insights.

It aids brands in deciphering and shaping traffic’s source, getting a hold of marketing activities as well as tracking goals. By helping brands in looking for patterns in engagement, Google Search Analytics can obtain important user information such as demographics.

4) SEMRush

Pricing: Free and Paid Versions are available.

SEMrush is a tool that helps brands run digital marketing strategies, like SEO campaigns. This all-in-one digital marketing program helps you run SEO, pay-per-click, and content marketing campaigns.

With extensive options that allow you to audit your page, plan your keywords, help in link building, have a complete domain overview, and much more, SEMRush is a perfect solution for brands looking to deep dive into their analytics and performance.

5) Design Fuel

Pricing: Free and Paid Versions are available.

Apric is a simple way to plan, design, and launch fast and beautiful experience-driven websites that change the way you represent your brand. This Headless Content Management System helps you find a balance between conveying information and providing an experience,

A single place where you can manage your content, visitors, funnels, and analytics. 

6) Canva

Pricing: Freemium

Canva is an online design tool that offers numerous functionalities that can be leveraged by everyone - be it beginners or pro-level designers. It enables users to make sensational designs. Initially built for people with zero to very little design experience, Canva has evolved to be one of the leaders in the design space.

Whether you want to build a presentation or design a resume, Canva has got you covered. Although it is free to use, for the most part, you can unlock pretty cool features by upgrading your plan.

7) Click Up

Pricing: Free for personal use, Paid for teams.

ClickUp allows you to create insightful documents for your marketing plans, reports, strategies, and other files. You can store them all in one place within ClickUp and even attach them to tasks. You can also edit and collaborate with your team members in real-time, Google Docs format.

It enables people to send and receive emails while managing their work in one place by allowing you to compose and reply directly without going to your email app. You can also choose from the array of integrations they offer to further enhance your performance.

8) MailChimp

Pricing: Free and Paid Versions are available.

Mailchimp is a marketing automation solution built for brands that want to reach out to their audience via e-mail. It claims to be an all-in-one solution to manage mailing lists, create custom email templates, and nurture and automate your entire marketing campaigns.

This is awesome for brands looking to leverage email marketing as MailChimp is one of the best tools available to do that. Our favorite thing about MailChimp is that it is a web-based application, meaning you wouldn’t have to take up the hassle of downloading a separate application on your device and compromising its memory.

Along with the email marketing functionalities, MailChimp also offers an analytics feature so you can track your email performance.

9) HootSuite

Pricing: Free and Paid Versions Available.

HootSuite is a tool that enables brands to schedule and post updates to Facebook, Twitter, LinkedIn, Instagram, WordPress, and other platforms from a dashboard with tabs organizing all the social profiles you connect.

Brands can track marketing campaigns through all socials without separately logging in to each social media channel. With the paid version, brands can leverage advanced functionalities like analytics, security, collaboration, etc.

10) Hotjar

Pricing: Free and Paid Versions Available.

Hotjar is a cross-platform behavior analytics platform built to help brands know their audience better. Originally built for marketers and product managers, It provides robust analytics tools to decipher and visualize user behavior and its influence on your service or product.

Hotjar utilizes interactive heatmaps of user actions, session recordings, and surveys to help you create a solid, data-backed understanding of what and how users utilize your website.

Tools save the day….

The art of content marketing is a virtue! If you want to awe your customers, you got to have your content strategy aligned with your goals. This is how customers become brand loyal and hold you in high regard. These Content Marketing Tools, if used appropriately could be your stairway to success!

Have any questions? DM us on our socials!

We’re aesthetic and fun here: @designfuel 

Until then, Stay tuned for our next blog! Ciao! 🙂